Salesforce-Rapleaf Mashup – A 4:00 Overview Any company with customers and/or prospective customers ought to know about customer segmentation. I mean all customers (and prospective customers) are not equal, right? Some are older, some are younger. Some live here, some live over there. They have different interests, backgrounds, and even purchasing histories. Customer segmentation gives […]
If you’re ever feeling a bit nostalgic about the mid-90’s I’ve got the cure for you. Go jump on the Salesforce IRC channel. Despite reminiscing about your teenage days sitting in your parents’ basement, tying up the phone line, and chatting online with babes (not that I did that), you might just learn a little […]
Recently, I’ve been toying with mashing up Salesforce and Twilio’s SMS capabilities. For those of you who don’t know what Twilio is, you should check it out. Twilio is a web service that gives you the ability to integrate voice and SMS into your apps and they have a simple API and documentation. This is a pretty handy service and there are a lot of use case scenarios where this functionality makes sense. For example:
Text-based marketing to leads/contacts.
Notification of certain events to sales reps or field personnel.
A text-based web service that runs on Force.com.
I do some consulting work for non-profit organizations that use Salesforce.com. There are so many non-profits that use Salesforce but many often lack the internal resources necessary to truly realize the benefits of adopting it. It is highly rewarding work and I would encourage you to check out the Salesforce Foundation as one way of […]
I want to share a recent real-world use case where Batch Apex was used to achieve our goal. If you’re not familiar with Batch Apex you can find more here in the Salesforce Development Docs. Business Use Case An organization’s sales team is using Salesforce CRM primarily to manage their Leads, Contacts, and opportunities. This […]