Recently, I’ve been toying with mashing up Salesforce and Twilio’s SMS capabilities. For those of you who don’t know what Twilio is, you should check it out. Twilio is a web service that gives you the ability to integrate voice and SMS into your apps and they have a simple API and documentation. This is a pretty handy service and there are a lot of use case scenarios where this functionality makes sense. For example:
Text-based marketing to leads/contacts.
Notification of certain events to sales reps or field personnel.
A text-based web service that runs on Force.com.