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Got Data? A Salesforce and Rapleaf Mashup

Salesforce-Rapleaf Mashup – A 4:00 Overview Any company with customers and/or prospective customers ought to know about customer segmentation.  I mean all customers (and prospective customers) are not equal, right?  Some are older, some are younger.  Some live here, some live over there.  They have different interests, backgrounds, and even purchasing histories.  Customer segmentation gives […]

Salesforce + Twilio + Receiving Incoming Texts

Recently, I’ve been toying with mashing up Salesforce and Twilio’s SMS capabilities. For those of you who don’t know what Twilio is, you should check it out. Twilio is a web service that gives you the ability to integrate voice and SMS into your apps and they have a simple API and documentation. This is a pretty handy service and there are a lot of use case scenarios where this functionality makes sense. For example:

Text-based marketing to leads/contacts.
Notification of certain events to sales reps or field personnel.
A text-based web service that runs on