As these things often do, this project came about as I was searching for the solution to a problem. I couldn’t find anything that worked so I decided to try and solve it myself. The Use Case I was working with one of our clients on a Salesforce implementation and since they’re very active on […]
Salesforce-Rapleaf Mashup – A 4:00 Overview Any company with customers and/or prospective customers ought to know about customer segmentation. I mean all customers (and prospective customers) are not equal, right? Some are older, some are younger. Some live here, some live over there. They have different interests, backgrounds, and even purchasing histories. Customer segmentation gives […]
For some reason, I felt compelled to share this TED video. Perhaps it’s because I’m a new father and the ‘life’ part of work-life balance has been taken to a whole new level. Maybe it’s because today is Thursday which means that tomorrow I’ll see a slurry of TGIF status updates on Facebook. This kind […]
If you’re ever feeling a bit nostalgic about the mid-90’s I’ve got the cure for you. Go jump on the Salesforce IRC channel. Despite reminiscing about your teenage days sitting in your parents’ basement, tying up the phone line, and chatting online with babes (not that I did that), you might just learn a little […]
Recently, I’ve been toying with mashing up Salesforce and Twilio’s SMS capabilities. For those of you who don’t know what Twilio is, you should check it out. Twilio is a web service that gives you the ability to integrate voice and SMS into your apps and they have a simple API and documentation. This is a pretty handy service and there are a lot of use case scenarios where this functionality makes sense. For example:
Text-based marketing to leads/contacts.
Notification of certain events to sales reps or field personnel.
A text-based web service that runs on Force.com.